@Veronica at Social Media Club Seattle 12-08-09 from Robert McLin.

On this episode of 5Across, Mark Glaser convened a group of social media marketers and publicists who’ve had success (and mishaps) in creating campaigns on these platforms. They’ve worked with non-profits, helped street food vendors, gotten authors on Twitter, and spread viral videos on YouTube. Hear their advice on doing social media marketing right, learn how to avoid common pitfalls, and find out how to manage the expectations of clients who want popular social media channels, but don’t know why. View original article.